Basic Range

Swatch and Flik Flak. Two extremes. Swatch on the one hand, the most visible of the Swatch Group’s 19 brands and the most famous plastic watch in the world; and Flik Flak on the other, exclusively reserved for children. Here, the Swatch Group comes face to face on a daily basis with its extreme popularity with consumers throughout the world.

Moreover, with these two firmly established brands in the lowest price segment, the Swatch Group covers the requirements of its entire clientele of all ages. The range is consequently vast and aimed at everyone, with no social distinction whatsoever. This is confirmed by the fact that numerous watchmaking specialties are included within the collection. The same applies to the jewelry lines designed and produced by the Swatch Group and distributed by its own network of Swatch stores or by third parties.

Swatch Group, Brands and Companies – Watches and Jewelry, Basic Range